Pricing and Procedure
PRICING - PROMOTIONAL DESIGNS
Please let me know what type of business you are, what type of artwork you're looking for, what the artwork will be used for, and any other relevant information, and I will evaluate your request and send you a firm price quote within 3 working days.
All prices include graphic design by Deborah Perdue, owner of Illumination Graphics, www.illuminationgraphics.com. Deborah has over 20 years of experience and expertise in creating dynamic and professional designs. We work in close collaboration on various projects to ensure that our clients are fully satisfied with their own unique promotional design!
PROCEDURE - CREATING COVER ART
A typical approach to creating unique cover art is basically as follows:
My fees are based on a 50/50 system in which the client pays 50% of the total cost of the project and I begin…
For portraiture, the client submits a sharp, detailed (professional or non-professional) photo, from which I work directly. This photo represents the exact position, angle, etc. of the subject/face since this will become the basis for the final depiction, regardless of medium, style, etc.
If the cover art is not based on portraiture, then I create a series of composition sketches for the client from which we can fine tune and discuss any other ideas that may come up as a result.
Also during this time, I discuss thoroughly with the client what they would like to achieve with their cover art. I go for key words to describe a look or feel. We also determine what sort of mediums will be used (i.e. acrylics, watercolors, pen & ink) and what kind of style best suits (i.e. abstract, animated, realist). During this stage of the process, color schemes, embellishments, backgrounds, etc. are discussed as well. Many times, we look through my website portfolio together to point out specific details or overall effects, or clients are also welcome to send images or ideas from other sources that can be incorporated into the artwork.
Here is a sample of visuals to demonstrate the various stages within the entire process from start to finish.
| Photograph | ![]() |
| Loose sketch | ![]() |
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An image (medium 1: watercolor) |
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Alternate image (medium 2: acrylic) |
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| Final cover art
Graphics added |
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For any other questions you may have, please don't hesitate to contact me and I will be happy to discuss all the possibilities with you further!





